# Analytics

Track your email performance and subscriber growth.

SendBeam's **Reports** page gives you a view of how your email programme is performing.
From open rates on individual campaigns to subscriber growth, everything is surfaced in one
place so you can make data-driven decisions without leaving the app.

## What you can track

Reports covers every email the workspace sends — campaigns, automations and API sends — for a
period you choose.

- **Sending volume and delivery** — how many emails were sent and how many were delivered.
- **Engagement** — open rate and click rate across all sends in the period, with machine opens excluded.
- **Delivery health** — bounce rate and unsubscribe rate, the metrics most likely to affect your sender reputation.
- **Subscriber growth** — how many contacts were added each day.
- **Top campaigns** — the campaigns sent in the period ranked by open rate.

> Numbers reflect the delivery and tracking events received so far. If you sent a campaign very recently, allow a few minutes for delivery events to arrive before drawing conclusions.
> 

## Dashboard layout

The Reports overview has three zones, each designed to answer a different question at a glance.

### Top-level stat cards

Across the top of the page you will find six summary cards for the selected period:

- **Emails Sent** — total messages dispatched: campaigns, automations and API sends.
- **Delivered** — messages the receiving mail server accepted (including any later opened or clicked).
- **Open Rate** — emails opened at least once ÷ emails sent, with machine opens excluded.
- **Click Rate** — emails with at least one click ÷ emails sent.
- **Bounce Rate** — bounced or complained emails ÷ emails sent.
- **New Contacts** — contacts created in the workspace during the period, however they were added.

### Charts

Below the cards are daily bar charts for **Sends Over Time**, **Opens Over Time**, **Clicks Over Time** and **Contact Growth**, plus
**Bounce Rate Trend** and **Unsubscribe Rate** bars. Hover over a bar
to see the exact figure for that day. Everything responds to the period switch at the top:
**7 days**, **30 days** or **90 days**.

### Top Performing Campaigns

At the bottom of the page is a table of the campaigns sent in the period with their sent count,
opens, clicks, open rate and sent date. Click a campaign to open its own statistics page.

## Navigating to Reports

1. Sign in to your SendBeam workspace.
2. Click **Reports** in the left-hand sidebar.
3. Use the **7 days / 30 days / 90 days** switch to select the period you want to analyse.
4. Review the stat cards and charts for an overview, then scroll down to the campaigns table to investigate individual send performance.
5. Click any campaign row to open its dedicated stats page.

## The email log

The **Log** tab on the Reports page lists every individual email the workspace has
sent, newest first: recipient, subject, type (campaign, automation or API), delivery status,
and when it was opened, clicked and sent. Filter it to **Campaigns**,
**Automations** or **API** to find what you are after.

The log is the place to answer "did this person get the email?" and to see automation and API
sends, which have no campaign page of their own. Send records are kept for as long as the
workspace exists; they are not limited by plan. The individual open and click events behind
them are kept for 180 days. When a contact is deleted, their address in the log is replaced
by an anonymous placeholder.

> For a complete offline copy of your data, an admin can download the workspace export under Workspace settings → General → Your data. Per-message delivery logs are not included in that export.
>

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Source: https://sendbeam.io/docs/analytics