# Duplicating Campaigns

Clone an existing campaign to reuse its content and settings.

Duplicating a campaign creates a new draft that inherits the content and settings of an existing
campaign. It's one of the quickest ways to create a follow-up send, run a variation test, or
produce a recurring send without starting from scratch every time.

## How to Duplicate a Campaign

You can duplicate any campaign regardless of its status — draft, scheduled, sent or cancelled.
The source campaign is never modified; duplication always produces a brand new draft.

1. Go to the **Campaigns** list in the sidebar.
2. Click the campaign you want to copy to open its page.
3. Click the **Duplicate** button at the top of the page.
4. SendBeam creates a new draft campaign and opens its page. Click **Edit** to
  review the copied settings and make any adjustments before sending.

> From your own code, `POST /api/v1/campaigns/{id}/duplicate` does the same
> thing. See the [API reference](https://sendbeam.io/docs/api).
> 

## Send Again to Non-Openers

A sent campaign has a second button next to Duplicate: **Send again to non-openers**. It creates
the same draft copy, but aimed at a segment called *"Did not open: [campaign name]"* whose one rule
is *received the original and did not open it*. Bounced and complained recipients are left out, and
the rule is evaluated again when the draft is sent, so anyone who opens the original in the meantime drops
out. Change the subject line before sending — the point of sending again is a second chance with a different
hook, not the identical email twice.

The segment is reused if you send the same campaign again, so your segments list does not fill with
copies. From the API, send `{"audience": "non_openers"}` as the body of
`POST /api/v1/campaigns/{id}/duplicate`.

## What Gets Copied

The following settings and content are copied into the new draft:

- **Campaign name** — The new campaign is named *"[original name] (Copy)"*
  so you can immediately identify it as a duplicate. You should rename it to something meaningful
  before sending.
- **Subject line** — The full subject line, including any merge tags, is copied
  verbatim. Update it if the new campaign has different messaging.
- **From name and from email** — The sender identity is carried over. Change
  these if you are sending from a different address or brand persona.
- **Email body** — The complete email content — the HTML and the plain-text
  version — is duplicated in full, including all styles, images, and links. The copy opens in the
  HTML view when you edit it.
- **Recipient selection** — The audience type (all contacts, specific list, or
  segment) and the specific list or segment chosen are copied. Verify these are still correct
  for the new send.

## What Does Not Get Copied

The following are intentionally excluded from the duplicate:

- **Statistics** — The new campaign starts with zero opens, clicks, bounces, and
  unsubscribes. Stats from the original campaign are not carried over and remain only on the
  original.
- **Schedule** — Even if the original campaign was scheduled or has a past send
  date, the duplicate is created as an unscheduled draft. You will need to schedule it
  separately or send it manually.
- **Sent status** — The duplicate always begins as a **Draft**,
  regardless of whether the original campaign was sent. You must explicitly send or schedule the
  new campaign.

> Duplicating a campaign does not affect deliverability or create any risk of double-sending.
> The duplicate is a completely independent campaign that only sends when you explicitly
> trigger it.
> 

## When to Use Duplication

Duplication is especially useful in the following scenarios:

- **Recurring newsletters** — If you send a monthly newsletter with a consistent
  layout, duplicate last month's campaign, update the content and date references, and send.
  This preserves your established design without rebuilding from scratch.
- **A/B testing subject lines** — Duplicate a campaign, change only the subject
  line in the copy, and send each version to a different list or segment. Compare
  open rates in the statistics for both campaigns to determine which subject line performed
  better.
- **Seasonal or event-based campaigns** — Promotional emails for recurring events
  (Black Friday, end-of-year sales, product anniversaries) often share the same structure year
  after year. Duplicate the previous year's campaign and update the offers and dates.
- **Recovering a cancelled send** — If a scheduled campaign was cancelled (by you,
  or because the monthly allowance ran out), duplicate it and schedule the copy.

> Segments cannot filter on who opened a previous campaign, so a "send again to non-openers" needs
> care: sending the duplicate to the same audience reaches everyone again, including people who
> already read it.
>

---
Source: https://sendbeam.io/docs/campaigns/duplicating