Shopify setup

Before you start

• An account with Shopify
• A SendBeam API key, or a form ID
• An n8n, Zapier or Make account — only for the routes that use one

Set it up

There are two routes, and which one you want depends on what you are after.

Orders and checkouts — straight from Shopify, no automation tool

Order Placed and Cart Abandoned are native SendBeam automation triggers, fed by a webhook you create in your own store. Nothing to install, nothing in between.

1. Point Shopify at SendBeam. Shopify Admin → Settings → Notifications → Webhooks. Create one for orders/create, and checkouts/create if you want Cart Abandoned.
2. Save the signing secret. Shopify shows it once, when you create your first webhook on the store. Paste it into SendBeam so the X-Shopify-Hmac-SHA256 header on every event can be verified — without it, Shopify-signed events are refused rather than trusted.
3. Build the automation. The triggers appear in Automations like any other.

The e-commerce documentation has the endpoint URL, the full topic-to-trigger table, and two caveats worth reading first: a Shopify checkout is a started checkout rather than a confirmed abandonment, and Shopify emits no event at all for a product page being viewed, so Product Viewed cannot be fed from it.

Everything else — through an automation tool

For customers, tags and anything the three e-commerce triggers do not cover.

1. Pick your automation tool. n8n with the official SendBeam node, Make or Zapier. Each connects to Shopify with its own trigger, shown below.
2. Create an API key. Settings → API keys in SendBeam, with contacts:write, and lists:write if the workflow adds people to a list. The full key is shown once. To send SendBeam events out instead, add an endpoint under Settings → Webhooks.
3. Map the fields and test. Map the fields between Shopify and SendBeam, run the workflow once with your own address, and check the result before switching it on.

Code

In n8n: Shopify to SendBeam

n8n workflow

1. Shopify Trigger, with a customer-created topic
2. SendBeam → Contact → Create or update
     Email       the customer's email from step 1
     First name  the first name, if there is one
     Source      shopify
3. SendBeam → Contact → Add to list
     Contact     By email, the same expression as step 2
     List        From list, then pick the list by name

Install the SendBeam node from Settings → Community nodes (n8n-nodes-sendbeam). Adding someone who is already a contact, or already on the list, succeeds, so the workflow is safe to re-run.

In Make: Shopify to the REST API

Make scenario

Module 1: the Shopify module that watches for new customers
Module 2: HTTP → Make a request
URL:          https://sendbeam.io/api/v1/contacts
Method:       POST
Headers:      x-api-key = sb_live_XXXXXXXX_YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY
Body type:    Raw
Content type: JSON (application/json)
Request content:
{
  "email": "{{1.email}}",
  "first_name": "{{1.first_name}}",
  "source": "shopify"
}

Replace {{1.email}} and {{1.first_name}} with the customer’s email and the name, mapped from module 1. A 409 answer means the contact already exists; route it to GET /api/v1/contacts?q= with the same address if you need the contact’s id.

In Zapier: Shopify to the REST API

Zap

Trigger  Shopify → New Customer
Action   Webhooks by Zapier → POST
URL           https://sendbeam.io/api/v1/contacts
Payload type  json
Data
  email       the customer's email
  first_name  the first name
  source      shopify
Headers
  x-api-key   sb_live_XXXXXXXX_YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY

Webhooks by Zapier is available on Zapier’s paid plans. The SendBeam app for Zapier will replace this step with a Create Contact action once it is listed in Zapier’s directory.

Things to know

• Shopify records whether a customer accepted email marketing; only run the Add to list step when it says they did.
• Only add people to a marketing list if they agreed to hear from you. Someone who only bought or booked can still get receipts and reminders through Send transactional.

← Back to the Shopify integration