Scheduling Campaigns

Rather than sending a campaign immediately, you can schedule it to go out at a specific date and time. This is useful when you want emails to arrive during peak engagement hours, coordinate sends with a product launch, or simply prepare campaigns in advance and not worry about remembering to send them manually.

How to Schedule a Campaign

Scheduling happens on the Review & Send step of the campaign builder, once your details, audience and email are complete.

1. Build the campaign and click through to the Review step. Check the summary of name, subject, from address and audience.
2. Under Schedule, pick the date and time in the date-and-time field. It must be at least a minute in the future.
3. Click the schedule button. The campaign status changes to Scheduled and you are taken to its page, which shows when it will send.

Timezones

The date-and-time field uses your browser's local timezone — the one your computer or phone is set to. SendBeam stores the moment in UTC and shows it back to you in your local time on the campaign page.

If your audience is mostly in another timezone, work out the local send time there and enter the equivalent in yours. For example, to reach New York at 9 am from London during British Summer Time, schedule for 2 pm.

Editing or Cancelling a Scheduled Send

A scheduled campaign can still be edited and can be cancelled at any point before its send time.

To cancel a scheduled send:

1. Open the campaign from the Campaigns list.
2. Click the Cancel button at the top of the page and confirm.
3. The campaign's status becomes Cancelled. It will not send.

To change a scheduled campaign's content, audience or time, click Edit on its page; the builder reopens with everything filled in. Sending or scheduling from the Review step replaces the previous schedule.

When the scheduled time arrives, SendBeam resolves the audience and checks that the workspace can send. If the audience has become empty, the send would exceed the account's monthly email allowance, or sending is paused, the campaign is set to Cancelled instead of sent. The reason is shown on the campaign's page and as a tooltip on its status in the Campaigns list, and every admin of the workspace receives an email explaining why, with a link to the campaign. Duplicate it to send again once the problem is fixed.

Spreading a send over a few hours

The Details step has a Pace setting: as fast as your plan allows, or spread over two hours up to two days. Spreading a large send is kinder to a new sending domain and to inbox placement, and it keeps replies arriving at a rate you can answer. A workspace admin can set a default pace under Settings → General, and their own hourly cap below the plan's; a campaign's own pace wins over the default. A send in progress shows its pace on the campaign page.

Best Times to Send

On the Pro and Business plans a campaign can choose its own time per person: tick Send at each contact's best hour on the Details step and each contact receives it at the hour they usually open your emails — the most common hour of their opens over the last six months, once there are at least three — within a day of the start. Contacts without enough opens receive it at the start. The campaign shows as sending for up to a day; Stop sending on its page ends it early, keeping what has gone out. A campaign does this or runs an A/B test, not both, and the timing follows the hour in UTC, which is where a habit already shows.

While the ideal send time depends on your specific audience, industry benchmarks offer a useful starting point:

• Tuesday to Thursday consistently outperform Monday and Friday for B2B audiences, as recipients are less distracted by start-of-week and end-of-week tasks.
• Mid-morning (9 am – 11 am) in your audience's local timezone tends to catch people when they are working through their inbox after morning tasks.
• Early afternoon (1 pm – 2 pm) is another peak window, particularly for consumer-facing emails.
• Avoid late Friday afternoons and weekends unless your audience is known to engage then — many emails sent at these times are buried or deleted unread.