Duplicating Campaigns

Duplicating a campaign creates a new draft that inherits the content and settings of an existing campaign. It's one of the quickest ways to create a follow-up send, run a variation test, or produce a recurring send without starting from scratch every time.

How to Duplicate a Campaign

You can duplicate any campaign regardless of its status — draft, scheduled, sent or cancelled. The source campaign is never modified; duplication always produces a brand new draft.

1. Go to the Campaigns list in the sidebar.
2. Click the campaign you want to copy to open its page.
3. Click the Duplicate button at the top of the page.
4. SendBeam creates a new draft campaign and opens its page. Click Edit to review the copied settings and make any adjustments before sending.

Send Again to Non-Openers

A sent campaign has a second button next to Duplicate: Send again to non-openers. It creates the same draft copy, but aimed at a segment called "Did not open: [campaign name]" whose one rule is received the original and did not open it. Bounced and complained recipients are left out, and the rule is evaluated again when the draft is sent, so anyone who opens the original in the meantime drops out. Change the subject line before sending — the point of sending again is a second chance with a different hook, not the identical email twice.

The segment is reused if you send the same campaign again, so your segments list does not fill with copies. From the API, send {"audience": "non_openers"} as the body of POST /api/v1/campaigns/{id}/duplicate.

What Gets Copied

The following settings and content are copied into the new draft:

• Campaign name — The new campaign is named "[original name] (Copy)" so you can immediately identify it as a duplicate. You should rename it to something meaningful before sending.
• Subject line — The full subject line, including any merge tags, is copied verbatim. Update it if the new campaign has different messaging.
• From name and from email — The sender identity is carried over. Change these if you are sending from a different address or brand persona.
• Email body — The complete email content — the HTML and the plain-text version — is duplicated in full, including all styles, images, and links. The copy opens in the HTML view when you edit it.
• Recipient selection — The audience type (all contacts, specific list, or segment) and the specific list or segment chosen are copied. Verify these are still correct for the new send.

What Does Not Get Copied

The following are intentionally excluded from the duplicate:

• Statistics — The new campaign starts with zero opens, clicks, bounces, and unsubscribes. Stats from the original campaign are not carried over and remain only on the original.
• Schedule — Even if the original campaign was scheduled or has a past send date, the duplicate is created as an unscheduled draft. You will need to schedule it separately or send it manually.
• Sent status — The duplicate always begins as a Draft, regardless of whether the original campaign was sent. You must explicitly send or schedule the new campaign.

When to Use Duplication

Duplication is especially useful in the following scenarios:

• Recurring newsletters — If you send a monthly newsletter with a consistent layout, duplicate last month's campaign, update the content and date references, and send. This preserves your established design without rebuilding from scratch.
• A/B testing subject lines — Duplicate a campaign, change only the subject line in the copy, and send each version to a different list or segment. Compare open rates in the statistics for both campaigns to determine which subject line performed better.
• Seasonal or event-based campaigns — Promotional emails for recurring events (Black Friday, end-of-year sales, product anniversaries) often share the same structure year after year. Duplicate the previous year's campaign and update the offers and dates.
• Recovering a cancelled send — If a scheduled campaign was cancelled (by you, or because the monthly allowance ran out), duplicate it and schedule the copy.